Matthew Knapp's Professional Resume
Name Matthew Robert Knapp
Address 52 B The Strand, Hermosa Beach CA 90254
Email Matt@MatthewKnapp.com
Phone 408.209.3466
Loyola Marymount University
Bachelor of Business Administration | Marketing Emphasis
Graduated December 2006
Los Angeles, California
CarsDirect.com | InternetBrands
Associate Online Marketing Manager & Domain Administrator
March 2007 - Current
El Segundo, California
- Responsible for all Search Engine Marketing for the New Car segment of CarsDirect.com and Autos.com
- Daily experience testing multiple ads/copy, account structures, geo-targeting, bid strategies & landing pages
- Manage all domains for Internet Brands & coordinate with Legal on all acquisitions
- Protect our CarsDirect.com and Autos.com brand in the paid search landscape from competitors violating our trademarks
Used Often : Google AdWords, Analytics & AdSense, Y! Sponsored Search, Microsoft AdCenter, Looksmart, ASK, Quiqo, Multiple Domain registries, Microsoft Excel & Access, SpyFu
TBWA\Chiat\Day
Infiniti Account Management Intern
September 2006 - December 2006
Los Angeles, California
- Created and updated bi-weekly newsletters detailing the campaign and media spots for clients
- Aided in the execution of the special dealer events for the Infiniti G35 launch
- Created database and recorded competitors print and online campaigns
Yahoo Search Marketing
YSM & Local Search Intern
August 2005 - May 2006
Burbank, California
- Created an advertiser program providing proactive service benefiting monthly product subscription revenue and growth in the monthly media expenditures of the advertiser
- Developed competitive analysis projects with Google Local Search
- Gained competency in using Search Optimizer for managing the client account
- Developed teamwork and responsibility by working on different projects under five managers
Domain Experience
GoDaddy, Network Solutions, eNom, Dotster, 1&1, Bulk Register, Tucows, Verisign, 007 Names, Gkg, Name Bargin, WorldWideDNS, Nominet, AIT Domains, Register.com, Domain Discover, Melbourne IT, IYD, Domain Monger, Online Brands/Critical Media, Wild West Domains, Creative Media, Power Your Name, Buy Domains, Joker, Domains Priced Right, 000Domains, Thunder Domains, Domains by Proxy
Additional Skills
Google Adwords, Analytics & AdSense, Yahoo Sponsored Search, MSN Ad Center, Looksmart, ASK.com, Multiple Domain Registries, Search Engine Optimization, Landing Pages, Microsoft Word, Access, PowerPoint, Excel, Front Page, Adobe Photoshop, Image Ready & CS3, Macromedia Dreamweaver, FTP Clients