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Professional Experience & Resume

Name Matthew Robert Knapp

Email matt@matthewknapp.com

Phone# 408.209.3466

LinkedIn Profile

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Loyola Marymount University

Bachelor of Business Administration | Marketing Emphasis

Graduated December 2006
Los Angeles, California

CarsDirect.com | InternetBrands

Associate Online Marketing Manager & Domain Administrator

March 2007 - Current
El Segundo, California

• Responsible for all Search Engine Marketing for the New & Used Car segment of CarsDirect.com & Autos.com
• Daily experience testing multiple ads/copy, account structures, geo-targeting, ROI analysis, bid strategies & landing pages
• Manage all domains for Internet Brands & coordinate with Legal on all acquisitions
• Protect the CarsDirect.com & Autos.com brand in the paid search landscape from competitors violating our trademarks

Domain Experience

Domain Registrars
GoDaddy, Network Solutions, eNom, Dotster, 1&1, Bulk Register, Tucows, Verisign, 007 Names, Gkg, Name Bargin, WorldWideDNS, Nominet, AIT Domains, Register.com, Domain Discover, Melbourne IT, IYD, Domain Monger, Online Brands/Critical Media, Wild West Domains, Creative Media, Power Your Name, Buy Domains, Joker, Domains Priced Right, 000Domains, Thunder Domains, EuroDNS, Domains by Proxy

Domain Transfers
Have transferred thousands of domains from different registrars as well as account changes between the same registrar. In addition, I also have experience with uncommon TLD's such as .ws, .co.uk, .us, .bz, .biz, .tv (etc..) which often require different procedures.

Additional Skills

Google Adwords, Analytics & AdSense, Yahoo Sponsored Search, MSN Ad Center, Looksmart, ASK.com, Multiple Domain Registries, Search Engine Optimization, Landing Pages, Microsoft Word, Access, PowerPoint, Excel, Front Page, Adobe Photoshop, Image Ready & CS3, Macromedia Dreamweaver, FTP Clients

TBWA\Chiat\Day

Infiniti Account Management Intern

September 2006 - December 2006
Los Angeles, California

• Created and updated bi-weekly newsletters detailing the campaign and media spots for clients
• Aided in the execution of the special dealer events for the Infiniti G35 launch
• Created database and recorded competitors print and online campaigns

Yahoo Search Marketing

YSM & Local Search Intern

August 2005 - May 2006
Burbank, California

• Created an advertiser program providing proactive service benefiting monthly product subscription revenue and growth in the monthly media expenditures of the advertiser
• Developed competitive analysis projects with Google Local Search
• Gained competency in using Search Optimizer for managing the client account
• Developed teamwork and responsibility by working on different projects under five managers